As a Strategist for the American Advertising Federation National Advertising Competition, I collaborated with a cross-functional team to develop a comprehensive advertising campaign and brand repositioning strategy for AT&T. My role focused on conducting in-depth market research, analyzing consumer behavior, and identifying key insights to inform campaign direction.

I contributed to audience segmentation, messaging development, and strategic planning, ensuring our campaign aligned with both brand objectives and target audience needs. This included working closely with creative and media teams to translate insights into cohesive, data-driven campaign concepts across multiple channels.